Pendampingan Digitalisasi UMKM dan Penguatan Literasi Statistik Kelurahan pada Program Desa Cantik Kota Surabaya
Abstract
Pengabdian masyarakat ini bertujuan untuk mengimplementasikan Program Desa Cinta Statistik (Cantik) di Kelurahan Jemur Wonosari Kota Surabaya dengan fokus pada pendampingan digitalisasi Usaha Mikro, Kecil, dan Menengah (UMKM) dan pembangunan kapabilitas statistik aparat kelurahan melalui rangkaian pembinaan (internalisasi, pelatihan literasi statistik, pendataan pelaku usaha berbasis Generic Statistical Business Process Model (GSBPM), serta pengembangan website dan dashboard Kelurahan Cantik. Kegiatan pendataan pelaku usaha (studi kasus RW 05) menggunakan instrumen kuesioner terstandar, pemutakhiran data tahunan, dan aplikasi Mobile Cantik sehingga terbentuk basis data terintegrasi yang memuat koordinat, foto, profil usaha, dan indikator kepemilikan Nomor Induk Berusaha (NIB) serta akun marketplace. Output praktis berupa agen statistik kelurahan, monografi, infografis dinamis, serta fasilitasi pendaftaran UMKM ke platform e-Peken untuk mempercepat akses pasar digital. Hasil implementasi menunjukkan peningkatan literasi statistik perangkat kelurahan, pemutakhiran data yang valid untuk perencanaan dan penargetan bantuan Program Outreach, serta bukti awal peningkatan adopsi e-Peken di antara pelaku usaha setelah pendampingan. Temuan ini menegaskan bahwa pengelolaan data lokal yang sistematis dan penguatan kapasitas analitis berkontribusi pada peningkatan kinerja UMKM melalui akses pasar digital dan pengambilan keputusan berbasis bukti.
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